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privacy

Information about the collection of personal data and contact details of the person responsible.

Thank you for visiting our website. In the following we would like to inform you about the handling of your personal data when using our website. Personal data is basically all data with which you can be personally identified.

Responsible for the processing of data on our website within the meaning of the General Data Protection Regulation (GDPR) is:

told

Fichtelbergstr. 49

70469 Stuttgart

Germany

Phone: +491577 7832344

Email: info@toldthebrand.com

Data collection when visiting the website

Each time our website is accessed, our system automatically records data and information that your browser transmits to our server (so-called "server log files"). The following data that is technically required for us is collected:

  • Our visited website

  • Date and time at the time of access

  • Source/reference from which you came to the page

  • Operating system used

  • Browser used

  • IP address used (if necessary: ​​in anonymous form)

The legal basis for processing is Article 6 Paragraph 1 Letter f GDPR due to our legitimate interest in improving the stability and maintaining the functionality of our website. The data will not be passed on or used in any other way. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.

We reserve the right to subsequently check the server log files if there are concrete indications of illegal use. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that it is no longer possible to assign the calling client. The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

cookies

Our website uses cookies. Cookies are text files that are stored on the user's end device. If a user calls up a website, a cookie can be stored on the user's operating system. Some functions of our website cannot be offered without the use of cookies. This requires that the browser is recognized even after a page change. The user data collected by technically necessary cookies are not used to create user profiles. Our legitimate interest in the processing of personal data in accordance with Article 6 (1) (f) GDPR also lies in the above purposes.

In addition, our website uses cookies that enable an analysis of the surfing behavior of users (so-called third-party cookies). You can find more detailed information on the scope, purpose, legal basis and objection options in the respective sections of the respective chapter of this data protection declaration.

As a user, you have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate, restrict or delete the transmission of cookies. If you deactivate cookies for our website, you may no longer be able to use all the functions of the website to their full extent. You can prevent the transmission of Flash cookies by changing the Flash Player setting.

Some of the cookies used here are deleted after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

Data processing for order processing

If you would like to order in our web shop, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your order. We process the data you provide to process your order.

We sometimes work with external service providers to process your order. For this we have to pass on the necessary personal data.

If we commission transport companies to deliver your goods, we will pass on your data required for the delivery of the goods to the respective transport company. In order to process the payments, we pass on your data to the commissioned bank or payment service provider as far as necessary. The legal basis for the transfer of your data is Article 6 (1) (b) GDPR.

contact

If you contact us using the contact form, the data entered in the input mask will be transmitted to us and saved. The data collected can be found in the respective input mask. When contacting us by email, only the data you enter there will be transmitted to us.

The data will only be used to process the conversation and your request. The legal basis for processing the data is Article 6(1)(a) GDPR if the user has given their consent. The legal basis for the processing of data that is transmitted in the course of sending an e-mail is Article 6 (1) (f) GDPR. If the e-mail contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected and provided there are no legal storage requirements to the contrary. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is over when it can be inferred from the circumstances that the facts in question have been finally clarified. The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

Use of your data to send newsletters

You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us. The only mandatory information is your email address. If you make further voluntary entries, these will only be used to address you personally.

The legal basis for the processing of your data after registering for the newsletter is Article 6(1)(a) GDPR if the user has given his or her consent. We obtain this by sending you a confirmation email containing a confirmation link after registering for the newsletter. If you click on this link, you also give your consent to receive the newsletter.

When you send your registration for the newsletter, we save your IP address and the date and time of registration. This storage serves to trace possible misuse of your e-mail address.

We use the data we collect when registering for the newsletter exclusively for the purpose of sending the newsletter. You can cancel your subscription to the newsletter at any time.

Use of Social Media: Social Plugins

Facebook as default plugin

We use social plugins ("plugins") from the social network Facebook (Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA) (hereinafter referred to as "Facebook") on our website.

When you access one of our websites that has such a plugin, your browser establishes a direct connection to the Facebook servers and Facebook transmits the content of the plugin directly to your browser, even if you do not have a Facebook profile or do not currently have it are logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook at the relevant time, Facebook can immediately associate your visit to our website with your Facebook profile. If you interact with a plugin (e.g. click the "Like" button or comment on something), this information is also transmitted directly to a Facebook server and stored there. The promotions can be published on your Facebook profile and displayed to your Facebook friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Article 6 (1) (f) GDPR.

Facebook's legitimate interest lies in the display of personalized advertising and the needs-based design of the service. The legal basis is Article 6 (1) (f) GDPR.

If you do not want the data collected via our website to be assigned to your Facebook profile, you must log out of Facebook before visiting our website. You can also prevent the Facebook plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Facebook Inc. based in the USA is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For more information, see Facebook's privacy policy: http://www.facebook.com/policy.php

Instagram as default plugin

We use social plugins ("plugins") from the Instagram social network (Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA) (hereinafter referred to as "Instagram") on our website.

When you access one of our websites that has such a plugin, your browser establishes a direct connection to the Instagram servers and Instagram transmits the content of the plugin directly to your browser, even if you do not have an Instagram profile or not at the moment are logged into Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there.

If you are logged in to Instagram at the relevant time, Instagram can immediately associate your visit to our website with your Instagram profile. If you interact with a plugin (e.g. click the "Instagram" button or comment on something), this information is also transmitted directly to an Instagram server and stored there. The actions can be published on your Instagram profile and displayed to your Instagram friends.

Our legitimate interest lies in the display of personalized advertising and the exploitation of the full financial potential of our website. The legal basis is Article 6 (1) (f) GDPR.

Instagram's legitimate interest lies in the display of personalized advertising and the needs-based design of the service. The legal basis is Article 6 (1) (f) GDPR.

If you do not want the data collected via our website to be assigned to your Instagram profile, you must log out of Instagram before visiting our website. You can also prevent the Instagram plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Instagram privacy notices: https://help.instagram.com/155833707900388/

Online marketing

Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Our offers are advertised on external websites with the help of advertising material (so-called Google Adwords). Our legitimate interest lies in the display of advertising that is of interest to you and in achieving a fair calculation of advertising costs. The legal basis is Art. 6 Para. 1 lit.a GDPR, namely your express consent.

Google Ads uses cookies for conversion tracking, which are set when you click on an AdWords ad placed by Google.

These cookies usually lose their validity after 30 days and are not used for personal identification. Each Google Ads client receives a different cookie, so cookies cannot be tracked across Ads clients' websites either.

The information obtained in this way is used to create conversion statistics for Ads customers about the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

You cannot be personally identified with it.

If you want to prevent tracking, you can deactivate the Google conversion tracking cookie via your Internet browser under user settings.

In the case of data transmission to Google LLC based in the USA, Google LLC is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

Here you will find information about Google's data protection regulations: http://www.google.de/policies/privacy/

You can permanently deactivate the conversion cookies by setting your browser accordingly or by downloading and installing the browser plug-in available under the following link: http://www.google.com/settings/ads/plugin?hl=de

In this case, certain functions of this website may not be used or may only be used to a limited extent.

web analytics services

Google Universal Analytics

We use the web analysis service Google Analytics (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) for this website.

Google Analytics uses cookies". These are text files that are stored on your computer and enable an analysis of your use of the website.

The information generated in this way about your use of this website (including the shortened IP address) is transmitted to a Google server and stored there, with transmission to the USA being possible.

We use Google Analytics with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Your IP address will therefore be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. In exceptional cases, the full IP address will be sent to a Google server, also in the USA, and shortened there. In these exceptional cases, this processing takes place in accordance with Article 6 (1) (f) GDPR. Our legitimate interest lies in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google uses this information to evaluate your website usage, to create reports on website activity and to provide us with other services related to website and internet usage. Your IP address collected in this context will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser accordingly.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the following browser plugin: http://tools .google.com/dlpage/gaoptout?hl=en

Alternatively, you can set an out-out cookie.

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again.

In the case of data transmission to Google LLC based in the USA, Google LLC is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".

Google privacy policy:

https://support.google.com/analytics/answer/6004245?hl=en

Retargeting / remarketing / referral advertising

Facebook Custom Audience via the pixel process

On this website we use the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If there is express consent, the behavior of users can be tracked after this saw or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising. The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/).

You can enable Facebook and its partners to place ads on and off Facebook. A cookie can be stored on your end device for these purposes. These processing operations only take place if you have given your express consent in accordance with Article 6 (1) (a) GDPR. Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, we ask that you ask your legal guardian for permission. Facebook Inc. based in the USA is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU. You can deactivate the use of cookies on your computer by setting the browser accordingly. However, this can mean that some functions on our website can no longer be used in full. You can also deactivate the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

Tools and Miscellaneous

Google Maps

We use "Google Maps" (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Google Maps is used to display interactive maps and to create directions. By using Google Maps, information about the use of this website, including your IP address and the (start) address entered as part of the route planner function, can be transmitted to Google. When you visit a page on our website that contains Google Maps, your browser establishes a direct connection to the Google servers. The content of the map is sent directly to your browser by Google, which integrates it into the website. We therefore have no influence on the extent of the data collected by Google in this way. As far as we know, this is at least the following data:

  • date and time of the visit to the relevant website,

  • Internet address or URL of the accessed website,

  • IP address, (starting) address entered as part of route planning.

We have no influence on the further processing and use of the data by Google and can therefore not assume any responsibility for this. If you are logged in to Google, your data will be assigned directly to your Google account. If you do not want this assignment, you must log out of Google. Google saves your data (including those of users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must assert this with Google.

If you do not want Google to collect, process or use data about you via our website, you can also deactivate JavaScript in your browser settings. In this case, however, you cannot use the map display. The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options for protecting your privacy can be found in Google's data protection information (https://policies.google.com/privacy?hl=de). In the event that data is transferred to the USA, Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

rights of the data subject

The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

Right to information according to Art. 15 GDPR:

You can request confirmation from the person responsible as to whether personal data relating to you is being processed by the person responsible. In addition, you have a right to information about the purpose, the categories of personal data, the recipients, the planned duration of storage and the existence of other rights such as correction of the data or the existence of a right of appeal to a supervisory authority, the origin of your data, if these were not collected by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to information about the guarantees according to Art. 46 DSGVO forwarding of your data to third countries;

Right to rectification according to Art. 16 GDPR:

You have the right to the immediate correction of incorrect data concerning you and/or the completion of your incomplete data stored by us; the correction or completion must be made immediately.

Right to restriction of processing according to Art. 18 GDPR:

You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is checked, if you refuse to delete your data because of inadmissible data processing and instead request the restriction of the processing of your data, if you change your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;

If the processing of personal data concerning you has been restricted, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State are processed. If the restriction of processing has been restricted, you will be informed by the person responsible before the restriction is lifted.

Right to erasure according to Art. 17 GDPR:

You have the right to the immediate deletion of your personal data as long as the requirements of Art. 17 Para. 1 GDPR are met. However, this right to erasure does not exist in particular - but not exclusively - if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

Right to information according to Art. 19 GDPR:

If you have exercised your right to rectification, erasure or restriction of processing, the person responsible is obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of data or restriction of processing, unless this is impossible or involves a disproportionate effort effort is involved. You also have the right to be informed about these recipients.

Right to data portability according to Art. 20 GDPR:

You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically possible;

Right of revocation according to Art. 7 Para. 3 GDPR:

You have the right to object at any time to the processing of your personal data, which is based on Article 6 (1) e) or f) GDPR; this also applies to profiling based on these provisions.

You also have the right to revoke your declaration of consent under data protection law at any time with effect for the future. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

Right to complain according to Art. 77 GDPR:

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates violates the GDPR.

Right to object

You have the right to object to the processing of your data at any time with effect for the future if we process your data based on our overriding legitimate interest after weighing up the interests.

If you make use of this right of objection, we will terminate the processing of your data if there are no demonstrably overriding, compelling reasons worthy of protection preventing the termination or if further processing serves to exercise or defend legal claims.

Duration of storage of personal data

The duration of the storage of personal data depends on the statutory retention periods. After its expiry, we routinely delete the data if they are no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.